This is one of the dumbest things I have heard of GW doing in a long time. The fact that they have resources to pour into something like this just bewilders me.
How hard is it for them to understand that they have a hardcore loyal fanbase out there that is willing to spend money if they just let them. They create so many of their own gates to purchasing new armies all the time and hearing this makes me just think they have lost it.
If I had some say at GW I would for sure be pushing ForgeWorld as hard as possible to make new armies for 40k and fantasy. Can you imagine how many asshats out there(myself included) would love to buy a ForgeWorld IG Tanith army, or Iron Snakes or even Inquistor forces using Eisenhorn and Ravenor as models. There are so many awesome ideas that they could use to fully utilize their own IP that it just boggles the mind that they leave so much money on the table